Microsoft Talks xRM on PartnerSource

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xRM - One Platform : Many Applications

Recently on May 6th, Microsoft did a news post on PartnerSource talking about xRM. I went over xRM in the previous blog post.:

-Convergence 2009 - Wrap up
-What is xRM?

The ParterSource post, provides around the same level of information and knowledge that I posted about in the 'What is xRM?' blog entry.

As you can see, here is from the Microsoft PartnerSource entry on xRM.:
"XRM is the official positioning of the platform components underlying Microsoft Dynamics CRM (which Steve Ballmer talked about as the ‘Titan’ platform at WPC 2008). While the C is equal to customer in CRM, X is equal to ANY relationship that needs to be managed, such as vendors, employees, prospects, dealers, as well as other types of business relationships including properties, assets, projects, grants, legislation, etc. The flexibility of the XRM platform components enables it to be leveraged in a wide variety of ways by many different organizations.

XRM enables organizations to rapidly create and deploy MANY relational LOB applications ON a single platform WITH shared resources & technologies."

and..
"XRM is a business application platform layer that sits on top of – and leverages the power of – the Microsoft Application Platform technology building blocks (Windows, SQL Server, .NET, and Office) and is designed to significantly accelerate the creation of enterprise-class relational business applications by providing IT professionals with reusable ‘application services’ that can be rapidly adapted to fit the unique needs of users and businesses through point & click."

So lets revisit now, why it's important to understand what xRM can do for a Dynamics AX customer. xRM is the use of the Dynamics CRM platform, resources, modules and code to quickly create other LOB, or Line of Business Applications for management of relationships.

xRM is not meant to offer ERP or SCM funcationality. That is best suited for Dynamics AX platform. xRM is not meant for developing high end, custom applications, web based interfaces, or front end's to custom, deep funcationality applications.

xRM is meant, at least in my on thoughts on the matter, to offer a compliment to Dynamics AX, similar to the way Dynamics CRM itself does. To get to the actual bottom of this, xRM makes sense for a Dynamics AX customer that will already be *Also* implementing Dynamics CRM. In making use of xRM in these case as a rapid LOB platform for that company, that can take advantage of the technology stack, platform and license that already have purchased as part of CRM purchase.

This is also not to say that xRM by itself is not a value added possbility for a company, it is. However, my focus is from the Dynamics AX vantage, and in keeping to that vantage xRM is a great extra that companies can get when they choose to implement Dynamics AX along with Dynamics CRM.

Well check back soon, more great post. See you then!





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